How DMV Questions Shape Organ Donor Registration Decisions
Wharton Professor of Business Economics and Public Policy explores whether rewording organ donor questions at the DMV can meaningfully increase registration rates.
This Week in Business · Wharton Podcast Network
October 17, 202512m 23s
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Show Notes
Judd Kessler, Wharton Professor of Business Economics and Public Policy, discusses his research examining how the framing of organ donor registration questions—such as opt-in versus yes/no formats—impacts real-world donor sign-ups, revealing surprising insights about what truly drives people to say “yes” to saving lives.
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