How Consumers Perceive Layoffs: Offshoring vs. Automation
Wharton Marketing Professor explores how the reasons behind collective layoffs shape consumer sentiment.
This Week in Business · Wharton Podcast Network
May 2, 20258m 0s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Stefano Puntoni, Professor of Marketing and Co-Director of Wharton Human-AI Research, shares insights from his research on how consumers respond to collective layoffs—revealing that offshoring, more than automation, triggers stronger negative reactions due to perceived breaches in the social contract between firms and society.
Hosted on Acast. See acast.com/privacy for more information.