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How Companies Are Adapting to the Generative AI Revolution

How Companies Are Adapting to the Generative AI Revolution

Wharton Marketing Professor explores how organizations are adopting generative AI and the evolving effects on workforce roles and business performance.

This Week in Business · Wharton Podcast Network

November 5, 202511m 18s

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Show Notes

Stefano Puntoni, Wharton marketing professor and co-director of Wharton Human AI Research, discusses findings from a multi-year study on how companies are implementing generative AI, examining its impact on entry-level jobs, return on investment, and the growing intersection between human expertise and emerging technology.

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