How Advertising Could Reshape ChatGPT and Digital Marketing
Wharton Marketing Professor examines how advertising in conversational AI could affect users, privacy, and the digital marketing landscape.
This Week in Business · Wharton Podcast Network
February 4, 202613m 0s
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Show Notes
Stefano Puntoni, Wharton Professor of Marketing and Co-Director of the Wharton Human-AI Research Program, discusses OpenAI’s move toward advertising, its implications for monetization, consumer experience, and the future of digital advertising.
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