Harnessing Creativity to Drive Biomedical Innovation
with Philip Rea, Mark Pauly, and Lawton R. Burns
This Week in Business · Wharton Podcast Network
April 11, 201853m 8s
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Show Notes
Hosts Nicolaj Siggelkow and Harbir Singh talk with the authors of the new book “Managing Discovery in the Life Sciences: Harnessing Creativity to Drive Biomedical Innovation” on Mastering Innovation. Authors are: Philip Rea, Professor of Biology at the University of Pennsylvania, Mark Pauly, Professor of Health Care Management and of Business Economics and Public Policy at the Wharton School, and Lawton R Burns (Rob), Professor of Health Care Management at the Wharton School.
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