Goodbye Marlboro Man: Breaking Traditional Notions of Masculinity
with Peter Adams
This Week in Business · Wharton Podcast Network
September 10, 201826m 15s
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Show Notes
Peter Adams, Reporter at the online trade journal, Marketing Dive, joins host Barbara Kahn and guest host Keith Niedermeier to discuss how marketers are breaking with the traditional notions of masculinity such as the Marlboro Man on Marketing Matters.
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