From Hype to Impact: AI Reshapes Enterprise Software
Wharton Marketing Professor and AI research leader examines how artificial intelligence is disrupting SaaS business models, pricing structures, and competitive dynamics.
This Week in Business · Wharton Podcast Network
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Show Notes
Stefano Puntoni, Marketing Professor at the Wharton School and Co-Director of the Wharton Human-AI Research Program, explains how artificial intelligence is pressuring SaaS margins, lowering barriers to entry, reshaping pricing models, and marking a potential inflection point for enterprise software markets.
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