From Amateurism to Paychecks: College Athletics in Transition
Wharton lecturer unpacks how a landmark legal settlement is reshaping the future of collegiate athletics.
This Week in Business · Wharton Podcast Network
June 18, 20259m 50s
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Show Notes
Rob DiGisi, lecturer at the Wharton School and founder of Iron Horse Marketing, discusses the implications of the House v. NCAA settlement, including direct athlete compensation, the evolving role of NIL collectives, and the far-reaching consequences for non-revenue sports, program structures, and the traditional identity of college athletics.
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