Fighting for Relevancy During COVID-19
Wharton professor of marketing discusses how brands are trying to stay in front of consumers during this time of economic uncertainty
This Week in Business · Wharton Podcast Network
April 7, 202012m 3s
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Show Notes
Wharton Professor of Marketing Deborah Small talks about how brands are trying to stay relevant in consumers' lives through virtue signaling during COVID-19, and the balance they have to strike between seeming authentic vs. disingenuous in this unique environment.
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