Exploring the Benefits and Risks of AI-Powered Innovation
Wharton Associate Professor of Marketing discusses how artificial intelligence is changing the way people and companies approach creativity.
This Week in Business · Wharton Podcast Network
August 22, 20259m 7s
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Show Notes
Gideon Nave, Wharton Associate Professor of Marketing, discusses his research on the role of AI tools like ChatGPT in creative problem-solving, examining how they can boost individual innovation while also raising concerns about homogenization of ideas across society.
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