Engineering Mainstream Success with The Creative Curve
with Allen Gannett of Track Maven
This Week in Business · Wharton Podcast Network
July 12, 201830m 2s
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Show Notes
Allen Gannett, Founder and CEO of Track Maven, joins host Americus Reed to discuss his new book "The Creative Curve" which overturns what we’ve learned about creative genius and reveals the science behind successful innovation and creativity on Marketing Matters.
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