Disney, Target & Taylor Swift: Wharton Professor Breaks Down Marketing Trends
Marketing Professor David Reibstein talks corporate storytelling and some of the biggest trends right now in marketing
This Week in Business · Wharton Podcast Network
October 26, 202318m 10s
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Show Notes
Wharton Professor of Marketing David Reibstein joins the show to discuss recent marketing stories and trends, including the importance of storytelling to emotionally connect with customers, and the biggest issues facing marketers.
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