Digital Innovation at Hershey
with Chief Digital Commerce Officer Doug Straton
This Week in Business · Wharton Podcast Network
September 14, 201820m 41s
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Show Notes
Doug Straton, Chief Digital Commerce Officer at Hershey, joins host Nicolaj Siggelkow to discuss digital innovation within a 120-year old established global brand on Mastering Innovation. The Hershey Company is "among the most respected companies in the world, bringing snacks, community growth, and human opportunity to all corners of the globe."
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