Corporate Sunk Costs: What is Their Impact on a Company's Bottomline?
Wharton finance professor joins the show to explain his research in this area
This Week in Business · Wharton Podcast Network
November 17, 202211m 50s
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Show Notes
Marius Guenzel, Wharton Assistant Professor of Finance, joins Wharton Business Daily to discuss the "sunk-cost" fallacy, his new research on the topic, and the mistake business leaders make in this area.
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