Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why
Wharton marketing professor Peter Fader joins the show to discuss his new book, The Customer-Base Audit
This Week in Business · Wharton Podcast Network
November 25, 202214m 40s
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Show Notes
Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit.
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