CannaBusiness: Marketing Marijuana
with Ricardo Baca and Elizabeth Hogan
This Week in Business · Wharton Podcast Network
February 28, 201916m 15s
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Show Notes
Business Radio Special: Host John Barkett speaks with Ricardo Baca, Founder of Grasslands (a content strategy firm) and thought leader in the legal cannabis space, and Elizabeth Hogan, VP of Brands for Willie Nelson's GCH Inc., to discuss the intricacies around marketing a federally illegal product, combating the stigma around marijuana products, and more. CannaBusiness: A Look at the Marijuana Industry examines the current and future state of the marijuana industry across a range of topics such as legal landscape, policy barriers, investing in cannabis, medical marijuana, and marketing a product that is still technically illegal at the federal level.
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