Can Social Media Reverse 'Incumbency Advantage'?
Assessing the impact of social media on the re-election process
This Week in Business · Wharton Podcast Network
August 20, 202011m 8s
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Show Notes
Pinar Yildirim, Assistant Professor of Marketing at The Wharton School, talked to Dan Loney about social media and electoral dynamics, and how to reverse the 'incumbency advantage' in the U.S.
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