Behind the IHOb Marketing Campaign
with IHOP CMO Brad Haley
This Week in Business · Wharton Podcast Network
August 15, 201833m 20s
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Show Notes
Brad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts.
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