Are Smartphones Changing the Way We Think?
New research shows the level of comfort we have with smartphones when it comes to disclosing information
This Week in Business · Wharton Podcast Network
May 19, 202010m 13s
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Show Notes
Wharton Assistant Professor of Marketing Sheri Melumad discusses her new research that shows people are more willing to share information when they do it over their smartphones, how that can provide valuable information for marketers, and how it might be applied to Covid-19 contact tracing.
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