An In Depth Look at the History and Strategies Behind Black Friday - Part One
a Business Radio Special hosted by Wharton Profs Barbara Kahn and David Reibstein
This Week in Business · Wharton Podcast Network
November 23, 201852m 22s
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Show Notes
A Business Radio Special: Business Radio Hosts, Barbara Kahn and Dave Reibstein team up to kick off the holiday shopping season with an in-depth look at what retailers and consumers can expect on what has historically been one of the largest shopping days of the year – Black Friday. Does this nation-wide event have the same impact it once had? How are retailers strategizing to compete with Amazon? We'll chat with Greg Revelle, Chief Marketing Officer of Kohl’s, and Frank Crowson, SVP and Head of US Marketing at Best Buy, about how they prepare for the holiday shopping season. We'll also talk with Marissa Tarleton, CMO of RetailMeNot, about the impact of discounts on brand loyalty.
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