Alexa, Can You Do My Holiday Shopping? New Research Explores How Customers Use Technology to Shop
Wharton professor discusses brand loyalty and shopping with technology
This Week in Business · Wharton Podcast Network
November 16, 20239m 12s
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Show Notes
Wharton Associate Professor of Marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology.
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