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Ad Spending is Increasing As We Head Into 2024. Here's Why

Ad Spending is Increasing As We Head Into 2024. Here's Why

CEO and co-founder of MediaRadar discusses ad spend and media fragmentation

This Week in Business · Wharton Podcast Network

December 5, 20236m 42s

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Show Notes

Todd Krizelman, CEO and Co-Founder of MediaRadar joins the show to discuss trends in ad spending and how media fragmentation is changing how branding agencies are reaching consumers.

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