PNR 86: Inside the New York Times' Subscription Funnel
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch. After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees amazing results leveraging Facebook for their subscription funnel, and Manifest is the latest content marketing agency merger/launch. Rants and raves include the box office and customer service. This week's #ThisOldMarketing example: Disney and merchandising.
This week's story links:
CNN To Broadcast Corporate Propaganda As Newshttp://america.aljazeera.com/opinions/2015/7/cnn-to-broadcast-corporate-propaganda-as-news.htmlThe Future Of Digital Is Printhttp://www.shweiki.com/blog/2015/07/the-future-of-digital-is-print/New York Times Finds New Subscribers On Facebookhttp://digiday.com/publishers/new-york-times-finds-new-subscribers-facebook/A New Powerhouse in Content Marketing and Experience Design: Manifesthttp://www.mediapost.com/publications/article/253230/new-powerhouse-in-content-marketing-and-experience.html
SPONSOR
Acrolinx and the Global Content Impact Index:http://bit.ly/acrolinx-global-index
RANTS AND RAVESJoe on the Power of a Series:http://time.com/3946008/jurassic-world-terminator-magic-mike-box-officce/
Robert on Customer Service:http://www.forbes.com/sites/rogerdooley/2015/07/02/customer-experience/
TOM Example of the Week: Disney and Merchandisinghttp://www.wsj.com/articles/SB10001424052702304453304576390720637710278