PNR 70: Starbucks Announces Next Move as Media Company
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor. In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting. This week's #ThisOldMarketing example: Public Accountant Magazine.