PNR 61: The YouTube Killer Is Not Facebook, It's Twitter
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe. But Joe and Robert persist regardless. In this week's episode, Joe and Robert talk about whether B2B content marketing is a failure, and if FTC will enact regulations regarding native advertising. In addition, the boys discuss the marketing technology landscape and why Twitter's play into video is going to be huge. Rants and raves include a super smart post from Medium's Ev Williams and the McDonald's "signs" program. The #ThisOldMarketing example of the week: Merck Manuals.