PNR 33: P&G Kills All Marketing Titles
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
July 1, 20141h 0m
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Show Notes
In this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different. In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content. This week's #ThisOldMarketing example comes from Chango.com.