PNR 32: We Have No Idea if Ads Actually Work
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
In this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard. In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really know if online ads work or not. Joe and Robert rant and rave about CMO-readiness for technology and whether PR is better than content marketing. This week's #ThisOldMarketing example: Albert Heijn's supermarket chain.