PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences. In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure. Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open. The week's #ThisOldMarketing example: BeingGirl.com from P&G.