PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
April 7, 201451m 10s
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Show Notes
In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off. Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is a dangerous place to be. This week's #ThisOldMarketing example is NewTekniques Magazine.