PNR 190: Could Digital Advertising Be Ready to Pop?
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. Needless to say, Joe and Robert have staunch opinions on the matter. Rants and raves include CPA Australia and why content creators are crazy. This week's This Old Marketing: Botticelli.
This week's story links:
At Cannes, The Great Gusher of Content Comes With Warning Signs https://www.nytimes.com/2017/06/25/business/media/at-cannes-the-great-gusher-of-content-comes-with-warning-signs.html Why we're dropping the term "content marketing"https://blog.intercom.com/why-were-dropping-the-term-content-marketing/#ContentStrategy The New York Times CEO on state of digital advertising: 'Nightmarish joke'https://digiday.com/media/new-york-times-ceo-state-digital-advertising-nightmarish-joke/ SPONSOR - CONTENT MARKETING WORLD Use coupon code PNR100 to save $100 at ContentMarketingWorld.com RANTS AND RAVES https://mumbrella.com.au/sacking-alex-malley-australias-biggest-content-marketing-experiment-failed-453766 THIS OLD MARKETING - BOTTICELLI https://commons.wikimedia.org/wiki/File:Botticelli,_The_Virgin_and_Child_with_Two_Angels_and_the_Young_St_John_the_Baptist.jpg