PNR 188: NYTimes Shows that Email Is the Next Best Thing
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty. Rants and raves include net neutrality and YouTube's ad crisis. This week's TOM example: Mobil.
This week's story links:
Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b
How NerdWallet Went To a $520 Million Company Using Content https://thehustle.co/nerdwallet-maggie-leung The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters https://digiday.com/media/new-york-times-now-13-million-subscribers-50-email-newsletters/ Trust Marketing in the Fake News Era http://www.adweek.com/brand-marketing/why-you-should-double-down-on-trust-marketing-in-the-fake-news-era/ SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr188a RANTS AND RAVES https://www.cnet.com/news/amazon-etsy-net-neutrality-day-of-action/ https://www.youtube.com/watch?v=7ryV2iF0u94 https://www.youtube.com/watch?v=HDbJdqMwSL0 THIS OLD MARKETING - Mobil http://www.eyemagazine.com/feature/article/powered-flight