PNR 183: In 10 Years, Content Marketing Will Be Just Marketing
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate.
This week's story links:
Snap Is Losing Twice As Much Money This Year As Lasthttps://www.theverge.com/2017/5/10/15610094/snap-snapchat-q1-2017-earnings-report-stock-plummets
Marketing Content or Content Marketinghttp://blogs.gartner.com/kirsten-newbold-knipp/2017/04/26/marketing-content-content-marketing/
The CMO Role Is Shifting in 2017http://www.marketingdive.com/news/the-cmo-role-is-shifting-in-2017/441923/
SHOW SPONSOR - BRIGHTCOVE
Download "The Science of Social Video" Now - http://cmi.media/pnr183
RANTS AND RAVES
https://www.themediabriefing.com/article/pivoting-without-missing-the-point
THIS OLD MARKETING - United Feature Syndicate