PNR 182: 2017 Is the Year Brands Buy Media Companies
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
In this episode of This Old Marketing, Joe and Robert kick off the show with old-time manufacturer Whirlpool buying recipe media site Yummly (What does this means for brands of all sizes?). In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near. Rants and raves include John Green and Airbnb. This week's This Old Marketing example: UnitedHealthcare.
This week's story links:
WhirlPool Acquires Yummly https://techcrunch.com/2017/05/04/whirlpool-acquires-yummly-the-recipe-search-engine-last-valued-at-100m/
Time Facebook And Google Accept They Are Publishers With Responsibilities https://www.mediapost.com/publications/article/300302/time-facebook-and-google-accept-they-are-publisher.html?edition=102698
Forrester Sees Advertiser Revolt As The Beginning Of The End http://adage.com/article/digital/forrester-sees-advertiser-revolt-beginning-end/308886/
SPONSOR - BRIGHTCOVE and their ebook "The Science of Social Video" - Download for free today using this link: http://cmi.media/pnr182
RANTS AND RAVES https://www.wsj.com/articles/airbnb-teams-with-hearst-on-magazine-guided-by-travel-sites-data-1493892000 https://www.wsj.com/articles/how-buzzfeed-and-mondelez-brought-healthy-food-videos-to-the-masses-1493373600
https://www.youtube.com/user/vlogbrothers TOM - UnitedHealthcare https://careers.unitedhealthgroup.com/why-work-here/news-room/2015/unitedhealthcare-launches-becoming-dr-you-course-to-help-older-adults.aspx http://adage.com/article/cmo-strategy/brand-u-marketers-offer-courses-content/300892/