PNR 178: The New Content Business Model Awaits
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
April 10, 20171h 8m
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Show Notes
This week's podcast includes a deep dive into the Pepsi fiasco and what might have happened, followed closely by Dennis Publishing and how they've unlocked the only content business model that matters. Rants and raves include advertising blinders and smartphone addiction. This week's This Old Marketing: Stockman Insurance.
This week's story links:
Second By Second Breakdown of the Kendall Jenner Pepsi Adhttps://www.bostonglobe.com/lifestyle/2017/04/05/second-second-breakdown-kendall-jenner-tone-deaf-pepsi/enmTb8lhbvNBp37REu8HtK/story.html How Dennis Publishing's Willingness To Pivot Underpins Its Profitabilityhttps://www.themediabriefing.com/article/james-tye-dennis-bmas-2017 Zazzle Produces Research On The State of Content Marketing In The UK - 2017https://www.zazzlemedia.co.uk/the-state-of-content-marketing-survey/ EPISODE SPONSORS PowerPost and the Five Pillars of Brand Publishing. Download here: http://cmi.media/pnr178b Parse.ly and the State of Content Analytics. Download here: http://cmi.media/pnr178 RANTS AND RAVEShttp://adage.com/article/special-report-4as-conference/ipg-s-roth-industry-appropriately-concerned-google-ads/308537/ http://www.cbsnews.com/news/hooked-on-phones/ TOM - Stockman Insurance http://www.spokesman.com/stories/1996/apr/23/chicago-firm-to-buy-farmer-stockman-magazines/ https://www.farmerstockmaninsurance.com