PNR 177: More Big Companies Investing in Original Content
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and what to expect in the next year. One of those major trends include large companies (like Netflix and Arrow) investing in large amounts of original content. Rants and raves include more on Netflix eating Hollywood and the move from content marketer to content strategist. This week's TOM example: The Blues Kitchen.
This week's story links:
EPISODE SPONSORParse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr177 RANTS AND RAVES http://www.business-standard.com/article/international/enemy-number-one-is-netflix-the-monster-that-s-eating-hollywood-117032600023_1.html http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/ TOM - THE BLUES KITCHEN https://en.wikipedia.org/wiki/The_Blues_Kitchen http://www.thecriticsguide.com/sevensins/209/steve-ball.html