PNR 176: A&E Creates Content Blueprint for Brands
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for content. Will it work? The jury is still out. Rants and raves include mixing up your content strategy and LinkedIn's advertising model. This week's TOM example: Red Hat and OpenSource.com.
This week's story links:
A&E Networks Wants To Operate Like A Publisher http://adage.com/article/special-report-tv-upfront/a-e-networks-operate-a-publisher/308360/ Medium Wants To Charge You $5 For Mediumhttps://medium.com/membership Twitter Considers Paid Optionhttp://www.bbc.com/news/technology-39376379 EPISODE SPONSOR Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr176 RANTS AND RAVEShttps://arstechnica.com/tech-policy/2017/03/senate-votes-to-let-isps-sell-your-web-browsing-history-to-advertisers/ http://www.theverge.com/2017/3/24/15053990/google-youtube-advertising-boycott-hate-speech https://www.wsj.com/articles/turner-viacom-and-fox-join-forces-for-data-driven-tv-ad-buying-1489593919 http://marketingland.com/linkedin-matched-audiences-target-ads-on-web-browsing-email-addresses-209724 TOM - RED HAT and OPENSOURCE.COMhttps://opensource.com/about