PNR 166: Go Home Facebook, Your Journalism Project Is Drunk
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau. Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer.
This week's story links:
Content Marketing And Native Advertising Will Become More Effective This Year http://www.mediapost.com/publications/article/291679/native-advertising-content-marketing-will-become.html Facebook Admits Its a Media Company And Launches Journalism Project https://www.fastcompany.com/3067148/most-innovative-companies/facebook-finally-admits-its-a-giant-media-company-almost Star Drops Slim Fast Ads Following Better Business Bureau Challenge http://www.foliomag.com/ami-drops-slim-fast-ads-following-better-business-bureau-challenge/ SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166 Rants and Raves https://www.marketingweek.com/2017/01/11/new-online-ad-laws-put-future-web-danger/ http://adage.com/article/agency-news/agency-buys-publisher-turnabout-latest-trend/307453/ http://bigred.brandmovers.co/ THIS OLD MARKETING: James Vick http://www.saveseeds.org/biography/vick_bio.html