PNR 152: Thought Leadership Requires Actual Leading Thoughts
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit - and what markets can learn about user experience. The boys then dissect the art of thought leadership, which requires both thought and leadership, while McDonald's YouTube channel goes down, flame-broiled style. Rants and raves include the Twitter sale and Facebook's marketplace launch. This week's TOM example: Pressed Juicery
This week's show links:
NYTimes Shuns Banner Ads In Favor of Proprietary Ad format http://www.wsj.com/articles/new-york-times-shuns-banner-ads-in-favor-of-proprietary-ad-format-1475661662 Thought Leadership Disrupted http://tldisrupted.com What McDonalds Has Learned From Its Failed YouTube Channel http://www.thedrum.com/news/2016/10/06/what-mcdonald-s-has-learned-its-failed-youtube-channel EPISODE SPONSOR Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr152 RANTS AND RAVES http://www.wsj.com/video/analyst-dont-count-google-out-of-twitter-merger-talk/B9C61660-8AD6-4995-89F3-11616217026E.html http://www.web-strategist.com/blog/2016/10/03/facebook-joins-the-collaborative-economy-with-marketplace/
THIS OLD MARKETING: Pressed Juicery http://thechalkboardmag.com/ https://growtheverywhere.com/growth-everywhere-interview/hayden-slater-pressed-juicery/