PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
January 21, 201452m 20s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience. In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy. This week's TOM example: Nike.