NFTs for Marketing: Stunts vs. Utility (298)
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct).
Miramax is suing Quentin Tarantino over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt.
Speaking of NFTs and marketing stunts, this Industry Dive article goes through what brands are doing now to take advantage of the NFT run. Phase 1 is all stunts and short-sighted marketing. Phase 2 will be all about utility.
Rants and raves include a DAO buying the US Constitution and Netflix's new power rankings.
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