LinkedIn Goes ALL IN with Journalism (306)
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we're thumbs up.
The Information says media valuations are down except for paid subscription models. True? Well, not really.
LinkedIn is going all newsroom. Will this finally be the move that vaults LinkedIn to B2B media king? Will their social audio feature help?
Oh...and Jake Paul launches a sports drink while a reality star sells her farts as NFTs (you can't make this stuff up).
In rants and raves, Joe comments on the Great Resignation and a big deal in NIL sports. Robert then goes old school with Harvard Business Review.
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