Grading McKinsey's New Content Marketing Effort (290)
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please.
McKinsey launches a new content marketing program targeting (of all things) kids. Does it play?
Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move?
Is there an opportunity to purchase small, digital communities? Heck yes.
And...Is F* You Pay Me the real deal?
Rants and raves include Chipotle's new content creator program and Robert's rant on marketing measurement.
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