DraftKings Develops Content Marketing Playbook (267)
This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose · Joe Pulizzi & Robert Rose
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Show Notes
DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies.
The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it.
The boys also discuss a rather lengthy article about the staying power of Clubhouse. Can the thrill continue?
And mostly rants this week. Joe rants about YouTube's creator newsletter while Robert rants about IBM's new spinoff and P&G's Chinese data mystery.
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