This is Product Management

Ari Zelmanow is Head of UX Research for Twilio's Communications business. A retired police detective turned market detective, Ari now investigates human behavior as it relates to shopping, buying, and using products to deliver valuable outcomes for businesses. In this episode, Ari and Roddy dive into how adopting a newsroom room approach enables research teams to build knowledge and drive impact throughout the entire organization. Ari shares his unique framework for growing researchers into trusted consultants for business leadership, and much more. Here, we outline three takeaways and encourage you to download the full transcript below for more. One of the most valuable tools researchers have at their disposal is feedback - from the customers you have to the ones you want to have. Sign up for a free trial with the DISQO CX platform to get started.

The latest episode of "This is Product Management" features Tricia Houston, Founder and COO of The ExperienceBuilt Group. In this episode, Tricia dives deep into the concept of experience and why she believes it's not just the responsibility of a specific department but something that every member of your organization should embrace. She highlights the importance of having everyone rowing in the same direction, which can be challenging but ultimately rewarding. Listen now for the big takeaways and more on how experience is at the center of The ExperienceBuilt Group. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report.

The latest episode of "This is Product Management" features Pepper Miller, President of the Hunter-Miller Group, who highlights how impactful it is for executives to understand and maximize their audiences' differences. Learn how she convinced companies to spend time and money researching black audiences. TIPM, brought to you by DISQO, features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report.

In the latest episode of "This is Product Management" Jonas Klink, Vice President of Product and UX Design at Thrive Market, discusses his passion for accessibility and the three-step framework to implement it at the core of every product. Learn also about the craft of product management and how to ensure mission and vision are always front and center. TIPM, brought to you by DISQO, features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report.

This latest episode of "This is Product Management" features Dan Erickson, CEO and founder of Viable. He shares his perspective on the importance of customer feedback and explains how Viable uses generative AI to manage this process. Learn about the shift AI is bringing into feedback collection and its analysis. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

The latest episode of "This is Product Management" features Anna Marie Clifton, who explains how often process is seen as a hindrance, whereas it should instead be considered as an accelerant to getting things done, as "it gets everyone on the same page about how things get done." Learn how product managers can use process development to build smoother and more efficient workflows. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In the latest episode of This is Product Management Derek Osgood, CEO and Founder of Ignition shares his perspective on how go-to-market processes are essential for the collaboration between both product and marketing teams and explains how to create more efficient roadmaps that allow better handoffs between departments. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In 2023's first episode of This is Product Management Emmanuel Probst, Global Lead for Brand Thought-Leadership, Senior Vice President of Brand Health Tracking at Ipsos, and author of the new book "Assemblage," explains why it is important to make a positive impact on people and why listening to the mission behind what customers want to achieve is fundamental in building meaningful products. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In the latest episode of This is Product Management Jamin Brazil, Managing Director of HubUX at Voxpopme, talks about why building solid human relationships and becoming indispensable in solving a problem for your customer can determine the success of a product, and why adding value to them is crucial. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In today's episode of This is Product Management Ken Babcock, Co-Founder & CEO at Tango, explains why it is so important for product managers to collect users' feedback and measure how quickly they can get people those a-ha moments. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

Our latest episode of This is Product Management features Carmine Gallo, Communication Coach at Gallo Communications Group and author of his newest book "The Bezos Blueprint". He explains why storytelling and listening to customers are the main qualities that every great product manager needs. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In our latest episode of This is Product Management, Will Leach, CEO of Mindstate Group, explains why understanding customers' motivations through behavioral science can actually help brands grow. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In our latest episode of This is Product Management Tony Poon, Chief Product Officer at R-Zero shares his perspective on the delicate relationship between passion and problems while building a product. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

Yasmin Kothari, Product Lead in the Align Area at Asana is passionate about purpose — finding it at work and helping others do the same at and with Asana. Listen to learn how she does it and helps others. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In this episode of This is Product Management, Tiama Hanson-Drury, Chief Product Officer at Minna Technologies shares how a product-led growth strategy can work for enterprise companies, small to mid-size businesses, D2C, and B2B. She also provides how a product-led growth strategy should start with a deep understanding of a pain point you are solving for a consumer. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

Vignesh Krishnan, CEO of Research Defender, shares the steps you can take to minimize fraud in your research, his take on the role of product management, and how he has navigated his own successful PM career. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

Looking for methods to identify and manage power users in your product? In this episode, Christian Kletzl, CEO and co-founder of UserGems how to do this. Plus, he shares why he built the product for humans and not companies. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

Our 300th episode features Ronke Majekodunmi a senior product manager at PayPal. She gives her thoughts and guidance for meaningful product leadership and how to build successful mentor relationships. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In this episode, Shay Howe, senior vice president of platform strategy at ActiveCampaign shares how he gets customer and non-customer feedback. Plus find out who, he believes, should manage it in an organization. TIPM is produced by Feedback Loop, a DISQO company, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

Our latest guest, Satnam Singh is the Chief Product Officer of tax and trade at Thomson Reuters. He is a strong believer in "data-driven strategy" for building products, and keeping the end in mind is a thread that runs through most of his success. Get some advice from him, including the actual processes he uses to ensure successful products and happy customers in this episode. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

Luke Anderson, Co-founder of Cann, shares how he applied CPG lessons to develop a pretty unique cannabis product, the challenges of a heavily regulated industry, and more in our special episode. Plus, he is offering listeners 25% off a purchase of 30 or more with code TIPM25! (California residents only ordering DTC) TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

Trish Wethman, Chief Customer Officer for Best Egg, shares how she built a scalable customer-centric culture and get a peek into her research toolbox. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

Randi Lee is the head of product marketing at Fundbox shares how to build a mighty product marketing team and how to pursue a product marketing career and more! TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

Jonathan Anderson, Co-founder & CEO of Candu shares how no-code is changing B2B and his take on experimentation, iteration, personalization, and more! BONUS! Jonathan created a special offer for our listeners, get your free trial of Candu at https://www.candu.ai/tipm. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In this episode, Hema Budaraju, Senior Director of Product for Health and Search Social Impact at Google, shares how her team adjusted to tackle COVID-19, as well her advice for getting into the social impact space; and creating a sense of shared purpose. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

In this episode, guest Karthik Suresh, CTO, and co-founder of Ignition shares his take on PMs, PMMs, and go-to-market strategies. In addition, find out why he believes user research is probably one of the most important parts of product management or product development in general. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.

Laura Flessner, Founder, and CEO of Mindtap shares how she helps clients break out of their comfort zones and find their power for innovative leadership. Listen to her insights on how this all works — plus get access to a free mini-training for TIPM listeners. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams. Get access to a free trial today.

Kristen Berman CEO and co-founder of Irrational Labs shares her take on how behavioral science can fundamentally change product management, as well as how to conduct behavioral diagnoses — and what Seinfeld has to do with any of it. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm

Hubert Palan founder and CEO of Producboard shares his views on infusing empathy into product management — including how and where research comes into the picture. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm

Dilip Ramachandran is the founder/CEO and chief product therapist of Nimi shares his advice for cross-cultural success, as well his thoughts on how to transition from a mercenary to a missionary in your career and his explanation of the title of his new book, Gangster Vision, on this episode of This Is Product Management. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm

In this episode, Todd Olson and Tatyana Mamut of Pendo will share insights into building product-led organizations and their work at Pendo, as well as their thoughts on experimentation and the Total Addressable Market. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm

This episode features Chase Disher, Director of Product at Public.com. Learn more about Chase's work at Public.com — including how he goes about converting users to champions — on this episode of This Is Product Management. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm

This episode features Liz Casals, VP of Consumer Insights at Lincoln Financial Group. Learn more about Liz's journey to infuse research and insights into an old-line, regulated company, as well as her views on agile research and what it takes to succeed in the research field. TIPM is produced by Feedback Loop, the online research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm

This episode of TIPM features Dave Carruthers, CEO and founder of Voxpopme, a video survey, and feedback company. Learn more about Dave's insights on fomenting customer obsession throughout an organization, combining the trend of video with that of customer-centricity. Want to download a transcript of this episode? Please visit: https://tipm.feedbackloop.com/ Interested in becoming a Product Manager at Feedback Loop? Please visit: https://boards.greenhouse.io/feedbackloop/jobs/5602934002

Letica Fox-Thomas is Vice President of Product Management for Fidelity Investments. Learn more about Tica's insights into the diversity of thought and ideas and why she thinks product managers should be "intimately" involved in research. Want to download a transcript of this episode? Please visit: feedbackloop.com/tipm

Lawrence Huang is VP of Product Management at Cisco Meraki. Learn more about Lawrence's insights on managing through acquisitions and maintaining values, as well as his takes on promoting diversity and ingraining user feedback into the product management process, on this episode of This Is Product Management. Please visit feedbackloop.com/tipm to download a transcript of this episode!

Nikki Lavoie is the founder of MindSpark Research International in Paris, as well as the VP of ESOMAR Council and a member of the board of the Association of Qualitative Research. Learn more about Nikki's worldly thoughts on research, as well as her 3 things you need to ask yourself before you start a project. TIPM is sponsored by Feedback Loop. The Feedback Loop platform automates over 30 research processes, delivering you fast, quality consumer feedback in 72 hours or less. If interested, please visit: feedbackloop.com/freemonth

Alex Fox is a Product Manager at Warby Parker and several other companies. Learn more about how to ensure social impact is at the core of your business, as well as how Alex built her career on that very foundation, on this episode of This Is Product Management. Also, do you need help with your user research? The Feedback Loop platform automates over 30 research processes, delivering you fast, quality consumer feedback in 72 hours or less. For a limited time we're offering unlimited testing* in the first month - If interested, please visit: feedbackloop.com/freemonth

Formerly the CPO for Coinbase, Jeremy Henrickson is currently the VP of product and engineering at Rippling. Learn more about the secrets to his success — from systemizing everything from interactions to energy, to hiring smart from the get-go, to iterating, to staying close to your customers — on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

Currently the EVP of Product at Zendesk, Shawna Wolverton was previously SVP of Product Management at Salesforce. On this episode of This Is Product Management, Shawna shares a veritable primer on how to succeed in product management — including her secrets for challenging assumptions about your customers and peddling "soft influence". Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

Dan Blue is Vice President of Product Marketing and Strategy at 2U Bootcamps. Learn more about how 2U is transforming the education sector with the growth of bootcamps, as well as Dan's product management journey and how he sees the future of education, on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

David Nour is CEO of The Nour Group and the author of 11 books. Learn more about the secrets to successful business relationships, how to start them, how to nurture them, how to manage them, and how to use them to get where you're going and drive intelligent growth — on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

Ray Cao came up through Google and is now Managing Director, Global Head of Product Strategy & Operations at TikTok. He has wide-ranging responsibilities that culminate in ensuring TikTok's customers — users, creators, and advertisers — experience joy when they interact with the platform, especially during the pandemic. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

Now a Senior Consultant at Park, Tim McKeown was Senior Global Director of Innovation & Design for Wilson Sporting Goods Co. Learn more about how Tim drove and managed innovation in a legacy-product environment, as well as the roles played in the effort by social media and sustainability, on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

Adam Bader is the Senior Product Manager for Discovery+. Learn more about Adam's take on setting up early feedback loops of validation, Quibi, the future of streaming, and why he's thinking about space travel, on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

Ambreen Molitor is responsible for overseeing Planned Parenthood's innovation lab, which is called the Digital Products CoLab. Learn more about how Ambreen's bot achieved an 80% accuracy rate, and hear her thoughts on developing user insights and metrics, as well as the future of healthcare education, on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

Luke Thomas is the founder of Friday, a remote work orchestration platform. Learn more about Luke's thoughts about the importance of handbooks, creativity through constraints, and what works better in person — as well as his predictions for a post-COVID workplace — on this episode of This Is Product Management. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

Ben Wilson is the Chief Technology Officer – Energy for Google. Learn more about Ben's take on defining the c-suite in product terms, and how to balance internal and external stakeholders. Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

Marc Abraham is head of product engagement at ASOS.com, a global fashion e-commerce company headquartered in London. Learn more about Marc's thoughts about tension and uncertainty — as well as how to make them work for you instead of against you — on this episode of This Is Product Management. Want to read the terms discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!

Phill Dodd is Director of Product for Jam3, a Canadian design and experience agency, in Los Angeles. Learn more about Phill's preferences in Venn diagrams, UX design, and hotels, as well as how technology has enabled democratization. Want to read the terms discussed in this episode? Please visit the TIPM website, to download a transcription of this episode!