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Phil Laufenberg 'Unpicking Henry Ford’s ‘A faster horse’ quote'

Phil Laufenberg 'Unpicking Henry Ford’s ‘A faster horse’ quote'

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast · The Human Centered Design Network

July 3, 201927m 47s

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Show Notes

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Today, I’m here with Phil Laufenberg, he’s the CEO at Practera, an education software company in Sydney, Australia. 
We’re discussing a quote that has been touted around in the product management circles for as long as I’ve been a product manager. That, my friends, is a really long time, it’s close to 20 years.  The quote is by Henry Ford, I’m sure most of you would have heard this quote before, it says, “If I’ve asked people what they wanted, they would have said a faster horse.” Now, there’s so much that we can talk about that, so let’s get started.

Creators & Guests

  • Gerry Scullion - Host
  • Stef Murphy - Producer

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Topics

Human-Centered Design (HCD)Service DesignUX & Design ThinkingSystems Thinking & InnovationTechnology & Data in DesignEthics & Responsible Design