Greg Bernarda 'Designing businesses for the new world'
This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast · The Human Centered Design Network
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So, today's topic is an absolutely massive one "most organizations still largely live in the 20th century, in a world where the key currency for success has been ‘exploitation’. But in the 21st century, the name of the game is ‘innovation’. Those are two very different capabilities. Exploitation is about excelling at executing, and scaling products and services in a largely known environment. Innovation is about navigating the unknown, exploring possibilities, and experimenting with new ways of creating value for people with ever-evolving needs." Service Design, Product Management, UX are all part of the later. I'm really excited to get into this. Also joining this episode is the wonderful Nick Coster, co-founder of Brainmates.com
Creators & Guests
- Gerry Scullion - Host
- Stef Murphy - Producer
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