Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob
Think with Google Firestarters · Neil Perkin
December 3, 202444m 52s
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Show Notes
The old rules of creativity are dead. Are you adapting fast enough?
Sue Unerman and Kathryn Jacob, co-authors of "A Year of Creativity", reveal why "lazy" time fosters the most innovative ideas and how to break free from your industry's echo chamber to cultivate truly original thinking.
Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt