What makes a great planner? with VCCP's Chief Strategy Officer Michael Lee
Think with Google Firestarters · Neil Perkin
February 15, 202432m 8s
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Show Notes
Is media planning becoming the impossible job? Michael Lee, Chief Strategy Officer at VCCP and former Chair at the Account Planning Group, joins Neil to talk about the challenges of the ever-changing media landscape, the importance of "T-shaped" knowledge, the skills that can't be replaced by AI, and why data can't predict if a radical idea will be successful.
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