Unlocking the power of behavioural science in marketing with author Richard Shotton
Think with Google Firestarters · Neil Perkin
November 2, 202330m 5s
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Show Notes
Behavioural science is a powerful tool for advertising, but many marketers overlook it, says Richard Shotton, best-selling author of The Choice Factory. Tune in to hear how it can be used to tap into mood, situation, and human biases to craft more impactful campaigns.
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