The secrets of effective marketing to gamers, with games strategist James Whatley
Think with Google Firestarters · Neil Perkin
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Gaming represents a significant and diverse opportunity for marketers, so how can brands engage gamers in an authentic way? As gaming has matured as a medium, what are the techniques for understanding the environment and the audience, and what is the future for marketing to gamers?
In this enlightening episode, James Whatley — Senior Strategy Director, Gaming, The LEGO Group — reveals how brands can engage gamers in meaningful ways, how they can be player-centric, tap into the feeling that gaming evokes, and why it's important to 'go the extra click'.
Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt